Latest Twitter Applications

I wanted the Latest Twitter Application updates to be weekly, but this may turn into a daily thing because I am always finding new things about Twitter.

Here are more new Twitter applications, this should keep you busy for a while.

Celebrity Tweet | Stalk Celebrities on Twitter (as if I wasn't already, I kid)
Hip-hop mogul Russell Simmons' Web site GlobalGrind has just acquired CelebrityTweet, a site that aggregates the tweets of famous people, both on the Web and via mobile applications.

Klout | Measuring Influence Across the Social Web
If you work in social media marketing, you already know that measurement-at the end of the day- is KING. Hooray for Klout.

Klout allows you to track the impact of your opinions, links and recommendations across your social graph. We collect data about the content you create, how people interact with that content and the size and composition of your network. From there, we analyze the data to find indicators of influence and then provide you with innovative tools to interact with and interpret the data.

Listorious | Discover the Best Twitter Lists
Twitter's new Lists feature allows anyone to curate the real time web. Listorious makes it easy to find the best lists of Twitter users on any given topic, and for list creator to publicize their lists.

Brizzly | A Better Way to Experience the Social Web
Brizzly is a reader that works with Twitter and Facebook. It simplifies your browsing and updating experience, while adding a few nifty extras. We'll take some of the work out of keeping up to date with the people, trends and news you want to know about.

Flickr2Twitter | Flickr Your Twitter
You can now link your Flickr and Twitter accounts! With Flickr2Twitter you can:

* Tweet any photo you email from your mobile device
* Tweet photos or video from Flickr
* Tweet via the Flickr API

Social Media Checklist for Marketers

By Kathy Cabrera

Planning your B2B social media program is only the first step in a long process. Once you have clearly defined your social media objectives, there are a few other steps that can put you on the right footing for success.

Here is a simple social media checklist for B2B marketers you can use to get things started in the right direction:

* Gain internal support from the top-down. Social media must be embraced at all levels of your orga­nization. This is important for approving an on-going budget and to ensure long-term sustainability of social media programs. In addition, executive participation is often a key requirement for many social media activities.

* View social media participation as an extension of your brand. Many of the same considerations given to content on your company website should be extended to content you publish via social media chan­nels.

* Know your audience. Before deciding on a specific social media program, learn about what types of social media sites your target audiences already frequent, or what social media tools they use.

* Become an active contributor. Social media engagement is based on user-generated content and regular communication with audiences. Establishing schedules for publishing or producing content can help you stay consistent.

* Get help. External help is available to support a range of social media initiatives, from strategic planning and consulting to professional content production. Many PR and marketing agencies offer social media expertise. Businesses new to social media may require the assistance of these resources to strategically plan and execute initiatives.

* Create an honest, welcome dialog. Time and again, successful adopters use social media to estab­lish a two-way exchange of information and perspectives. Avoid the temptation to use social media as an advertising channel, and work to ensure your communications are never considered spam. Social media must be thought of as a shift from autocratic thinking and one-to-many communications to a participatory environment. Social media is not about selling and talking at your audience. It is about sharing and engaging with them.

Social media is where the future of PR and marketing is headed. By exploring now, you can be a step ahead of the crowd and gain a tremendous competitive advantage. Have fun, be creative and participate!