Twitter launched a special how-to guide to educate businesses on how to effectively use the social networking service: Twitter 101 for Business.
Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.
If you want to learn what this social networking site can do for your business consider that Twitter is a communications platform that connects businesses and their customers. Now, your business can use the service to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company according to the guide. Individual users can use Twitter to tell a company (or anyone else) that they've had a great--or disappointing--experience with a certain company. Consumers can also offer product ideas, and learn about great offers, deals and coupons.
The guide also offers case studies. Here is a Twitter 101 Case Study from @DellOutlet.