Young Professionals Use Ning to Network

By Lila Brown, Examiner.com

Some of the most popular resources young professionals use to communicate with each other include online social networking sites such as Facebook and MySpace. While both sites engage more than 300 million users, it becomes increasingly difficult to build genuine relationships around a common interest. Kansas City’s young professionals engage with online communities through Ning, a social platform for creating your own social network. Ning lets members custom build their own social-networking platforms based around their passions and pastimes.

For the full article.

Media Coverage I Secured: 180º in KC Small Biz Monthly

This is an example of how researching a publication's editorial calendar can result in media coverage for your client. I was able to pitch this reporter months before the article on architecture was due in June 2009. I am so thankful for online media kits.

Targeted Pitches + Relevant Story Ideas = Successful Media Coverage for Clients

Design in the Works
by Kate Leibsle

Strike a perfect and healthy work-life balance

By Lila Brown, Examiner.com

Kansas City Young Professionals Examiner


Live to work or work to live? That is the question many young professionals face beginning a life free from school to entering a world of financial independence.

While young professionals are ready to take on the challenges of building a career, most realize it is still important to maintain a sociable lifestyle. Most are not quite ready to become workaholics.

Click here for the full article.

Get LinkedIn: Like Facebook for Professionals

Lila Brown on LinkedIn

Throwback Media Coverage

Here is a fall fashion story I wrote for Atlanta Woman Magazine as an intern. I accredited the article to our client, Belk.

Media Coverage I Secured

I secured this blog placement for the Kansas City Sports Commission who will be hosting this 2012 IceBreaker Hockey Tournament at the Sprint Center. I love reaching out to bloggers. Especially the ones who are truly passionate about their topic. This blogger was more than happy to help me develop this story. A true hockey fan who was really excited about the pitch.



By the way, if you are a hockey fan, check out this blog: The NHL in Kansas City.

Of Course iTwitter!

Yes, I am on Twitter. @EllaBeePR

I pride myself on being one of the first people to join Twitter (pre CNN, Ashton and Oprah).

I'm also on Twackle-Twitter Sports Bar. Go Red Sox!

We Follow, a Twitter profile directory. I am listed for PR, New Media and Sports.

Then, when I see a HOT Trending Topic, I participate in the online discussion through TweetChat.

I also tweet for most of my clients. I manage all those profiles through Hoot Suite.

If you haven't signed up for Twitter, you should probably start tweeting. It's a great way to communicate with people in your industry, your interested online communities and reaching out to your target audience.

Media Coverage I Secured: Thanks to HARO

Thanks to HARO (Help a Reporter Out), I was able to secure some traditional media coverage for a client although they only expected social media. There I go again, exceeding the clients expectations. When I see opportunities, I take the initiative to make things happen.

My Blog Work

Forever Young Diet and Lifestyle Blog

The Forever Young Diet Blog is about becoming the best, healthiest, happiest, you can be is more than just dieting; it's a lifestyle. The Forever Young Diet & Lifestyle offers advice the whole family can follow. James O'Keefe, MD, a respected cardiologist and medical professor, together with his wife, Joan O'Keefe, RD created The Forever Young Diet & Lifestyle.

My Blog Work

Burris Sports and Entertainment Blog

The Burris Sports and Entertainment Blog is about Bob Burris who launched Burris Sports Entertainment, a marketing consulting company. Burris specializes in working with non-profit organizations, college athletic programs and professional sports teams.

My Blog Work

The Grenk Blog

The Grenk Blog is about Grenk, a new line of remanufactured ink and toner cartridges designed to leave the smallest environmental footprint possible.

My Blog Work

The New Urbanism Blog


The New Urbanism Blog is about the design and regulation of walkable communities. Sometimes called New Urbanism, Smart Growth or Traditional Neighborhood Design, these are places that address the sensibilities of people who value community.



This blog has a great following with the online urban design and architecture community.

I've picked up a few tricks on how to increase search engine optimization (SEO) by experimenting with this blog.

About Lila Brown

Hi, my name is Lila Brown. I am a young public relations professional with experience in implementing social media marketing campaigns for small to mid-sized companies with social media and public relations. Recently, I started my own public relations company, Ella Bee Social Media & Public Relations.

Most recently, I was an account manager for a social media marketing firm in Kansas City. It is a full service public relations firm that specializes in social media tactics and strategies. In addition to working with JPRA, I have more than three years of public relations experience. Previously, I have worked as account support for Public Affairs PR, Bloomingdale’s, The Spizman Agency and Hope-Beckham Inc.